BACARDI

EVENT:

European Brand Awareness Campaign

Brief

Creating an immersive, walkthrough experience from a shipping container to build awareness for Bacardi’s European brands

THE PROJECT

We transformed the shipping container into separate iPad-controlled interactive zones, handling, engineering and installation, design of AV and installation and all co-ordination.

 

The experience included:

• Separate iPad-operated interactive spaces to take visitors on a sensory journey

• Projections to depict working distillery parts

• Audio-visual displays and visual effects

• A working bar to complete the experience.

THE RESULT

• Created an interactive experience – unlike any other

• Very well received by client and visitors

• Helped reconnect visitors to the power of the Bacardi brand

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