WHAT WE DO
DELL/THE RUMPUS ROOM
EVENT: MTV European Music Awards
Create a mobile TV auditioning studio to promote Dell, as part of MTV European Music Awards (EMAs).
Mobile studio would be taken to nine UK cities in advance of the awards, to raise awareness and draw crowds.
WHAT WE DID
Turned a London taxi into a fully automated blue-screen studio, which could still operate as a functioning car. The taxi included:
- Filming and processing equipment to film auditions and upload, all from the taxi.
- LED lighting, blue-screen interface and additional battery power for the studio.
- On-board chroma key cloth technology for background choices to be made in real-time.
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